Summary
This article details a significant development in the airline booking landscape: Air Canada has partnered with Amadeus Cytric and Globespan to launch its first Next-Generation Distribution Capability (NDC) booking solution. NDC is a new industry standard for airline distribution, moving away from the older, less flexible GDS (Global Distribution Systems) like Amadeus' traditional system. Essentially, NDC allows airlines to offer richer, more personalized booking experiences to travelers through various channels – not just traditional travel agents.
The partnership aims to enable Air Canada to showcase a wider range of products and services to customers, including more detailed fare options, ancillary services (like baggage upgrades, seat selection, and in-flight purchases), and personalized offers. This means travelers will potentially see more choices and better deals when booking Air Canada flights, and travel agents will have access to more comprehensive information to better serve their clients.
The launch of this NDC booking solution is a major step for Air Canada in modernizing its distribution strategy. It’s driven by the increasing demand for personalized travel experiences and the need for airlines to compete effectively in a rapidly evolving market. While NDC is still relatively new, it’s expected to become the dominant standard for airline distribution in the coming years, ultimately empowering travelers with more control and choice. The collaboration between Amadeus Cytric (providing the technology platform), Globespan (acting as a technology integrator), and Air Canada represents a significant move towards a more open and innovative travel ecosystem.
Key Details
- Partners: Air Canada, Amadeus Cytric, and Globespan.
- Initiative: Launch of Air Canada’s first NDC booking solution.
- Technology Provider: Amadeus Cytric provides the NDC technology platform.
- Technology Integrator: Globespan is responsible for integrating the NDC solution with Air Canada's systems and distribution channels.
- Goal: To offer richer, more personalized booking experiences to travelers.
- Features: Expanded fare options, ancillary services (baggage, seat selection, etc.), personalized offers.
- Timeline: The solution is being rolled out in phases, with the first phase focused on specific markets and booking channels.
- Focus: This initiative aims to enhance the customer journey and provide travel agents with more comprehensive booking information.
Geographical Information
| Location Name | Country/Region | Key Details |
|---|---|---|
| Canada | North America | Air Canada is the flag carrier of Canada, with a large domestic and international network. |
| Global | Worldwide | NDC is an industry standard intended to be adopted globally, though implementation is happening at different paces in different regions. |
Impact & Implications
- Travelers:
- More choices: Travelers will have access to a wider range of fares, products, and services.
- Personalized offers: Expect more tailored deals based on travel history and preferences.
- Enhanced booking experience: Potentially a more intuitive and visually appealing booking process.
- Potential for better value: More transparent pricing and options could lead to better deals.
- Travel Agents:
- Comprehensive information: Agents will have access to a more complete picture of available options, including ancillary services.
- Improved service: Better informed to meet customer needs.
- New revenue opportunities: Potential to offer and earn commissions on a wider range of products.
- Travel Industry:
- Shift in distribution: NDC is replacing the older GDS system, leading to a more open and competitive marketplace.
- Increased competition: Airlines can directly compete with travel agencies for bookings.
- Technological advancements: Driving innovation in travel technology.
Additional Context
Historically, airlines relied heavily on GDS systems like Amadeus, Sabre, and Travelport to distribute their flights. These systems were designed for travel agents, and the booking experience wasn't always optimal for consumers. NDC is a response to this, aiming to give airlines more control over how they present their offerings and to create a more direct relationship with travelers. The implementation of NDC has been a gradual process, with airlines adopting it at different speeds and in different ways. This partnership is a significant step forward for Air Canada in fully embracing this new standard.
Original Source
Website: Breaking Travel News
URL: https://www.breakingtravelnews.com/news/article/amadeus-cytric-collaborates-with-globespan-to-issue-first-air-canada-ndc-bo/
URL: https://www.breakingtravelnews.com/news/article/amadeus-cytric-collaborates-with-globespan-to-issue-first-air-canada-ndc-bo/
